Dear Internets,


Have you ever had someone behind a makeup counter kidnap your face? It happens to me every time I try to buy new cosmetics and as a result I tend to shy away from purchasing anything besides my over priced but reliable brands. Throwing caution to the wind generally follows a bout of make up running out and emergency face fixers.


With the moisture sucking winter upon us and the amount of travel I do, I couldn’t help but say yes to trying out the budget cosmetics brand w7. With 500 products in the line ranging from foundation to eye-shadow I was hard pressed to pick one thing but since the range is typically $4.99- $9.99, I decided on a face worth.


So let’s start at the beginning.

Not to prime, is a crime: W7 prime magic is a non greasy clear primer with a dream mousse matte type finish. It’s great for people like me who hate tinted primers, easy to apply and doesn’t feel heavy on your face.


You’re making me blush: On days when I want to be presentable without being fully made up, I find a little mascara and blush is all you need to bring colour to your face. I used the blush on my cheeks and lips since I’m not a daily lippy girl. The pigment was rather strong so it didn’t take much to go a long way. While a brush is included, I always have a blush brush in my make up kit which goes a long way.



Calm your balm: My lips hate gloss so a layer of atomic apple lip balm gave me the perfect non-greasy yet dewy look I prefer while protecting my skin in the winter wind. The fact that I smelt like a mocktail all day the cute little tin it comes in was a total bonus.

Contour and colour: Cheeky and perfect for everyday, the “in the nude” eye colour palette looks gorgeous and is subtly pigmented, so you won’t look like you’re in a dance recital every time you put it on. The darkest shade which was my favorite is the only one that is quite strong so like the blush, a little goes a long way. The palette also comes with a two tipped brush for application and blending which is perfect on the go.


Frame your face: My eyebrows are a major aspect of my face and they do have a few spots that need filling. I used the W7 blackest black gel eyeliner for this as well as to line my mascara’d lids.

What really impressed me apart for the quality to price ration was that it passed the “push a heavy pram up a hill in the sun test”. The make up stayed put, felt comfortable and looked as good at the end of the day as when I had put it on.

Verdict: While I probably won’t be giving up my favorites, I will definitely be incorporating a few of these in my rotation. My travel make up kit is fully stocked with W7 so I no longer need to buy doubles of my expensive stuff only to have it become old and expire before I can use it all.  The full range is exclusively stocked at Chemist Warehouse or you can purchase it online.


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